About Face helps humans enhance their natural beauty, regardless of gender, race, pronoun, or orientation.
Why I do what I do
"When I finished makeup school, I immediately started working in Toronto as an assistant for one of my instructors.
I absolutely loved working with him, learning from him, doing makeup for TV commercials, editorials, magazine ads and meeting wonderfully creative people along the way. I honestly couldn't believe how fortunate I was.
After about a year of assisting, I got signed with a Toronto-based agency that represents makeup artist and the like. It wasn't until I'd worked in the industry for a while that I realized what drew me there in the first place: I wanted to help people feel better about themselves. To this day, I still want to share my experience I've gained through working with other makeup artists, photographers and directors to let people know that feeling great through looking great is attainable for everyone. I love that what I do is so positive and encouraging."
- Jenepher Reynolds, About Face